Why Cupcakes?

The Product 

Best friends, Heather and Lori, founded Cupcakes back in 2002. Throughout the years, they explored and introduced an array of seasonal flavours, as well as, creating all-time favourites. While exploring the idea to make Cupcakes the best go-to destination for special and every day moments, they created a new selection of desserts to satisfy your sweet tooth cravings.

We are excited to share other good stuff. Enjoy our new offerings of cookies, cakes, ice creams and even coffee drinks to create endless possibilities for your dessert cravings.

Cupcakes has been baking fresh daily since the first day and we continue to use simple natural ingredients that set us apart from the competition in taste, value and presentation.

The Brand

The Cupcakes trademark has been globally recognized as the original cupcakes bakery. It all started out as an idea, a vision of a place and time when things were simple and pure. Today, our new look is the next evolution of who we are – it’s all about the Good Stuff!

Cupcakes is a place where you find the comforts of freshly baked goods and take a moment to pause and enjoy. We celebrate sunny days, rainy days, Mondays, Birthdays, and everything else in between. Our focus starts with a perfectly made treat, but our care continues beyond. It’s about friendship, positivity and connection. We offer Cupcakes & Other Good Stuff.

The Opportunity

Cupcakes aggressive growth strategy includes expanding nationwide and into the USA. Cupcakes is now seeking strong potential candidates for Franchises and Area Development across Canada. The objective is to establish Cupcakes Bakeries in strategically chosen communities throughout North America and beyond.

The Commitment

Cupcakes has a commitment to every customer, sharing laughter, making new friends and building a community.

Our Intention: To inspire and excite positive energy in everyone – one dessert treat at a time.

Our Ambition: To be the premier destination of handcrafted desserts while maintaining the highest standard of quality, innovation and service.

We Are

We will uphold high standards for our product and service to create a warm and happy place.

We always use fresh and natural ingredients whenever possible so our customers can be assured on the quality of our products.

Our products are handcrafted fresh daily to bring the freshest and most flavourful desserts for our customers.

We strive to design and create creative desserts that bring a sense of comfort and excitement.

We engage and inspire our team, our customers and our neighbourhoods. We laugh with and share positive energy.

Fun Is Our Main Ingredient!



We are excited to announce the franchise opportunities available for qualified applicants to open and operate their very own Cupcakes & Other Good Stuff retail location.

Becoming a franchisee

Franchisee Fundamentals

A franchisee needs to pass these initial 3 fundamental questions in order to be approved as a potential candidate. Please download the PDF below to learn more about Becoming a Franchisee.

Franchise payments

Cupcakes Franchisee Payments

As part of the conditions to being a Cupcakes Franchise Operator, there are certain payments that are required on an isolated or reoccurring basis.

Download the PDF below to see the table illustrating the franchise payments.



Effective as of January 2017 (in CAD currency)

The Franchise Capital Investment required to purchase and operate a Cupcakes Retail Bakery will vary by location, size, landlord leasehold improvements and contractor pricing for each market. The following chart is a general breakdown from low to high build out costs. Please note that any applicable taxes are not included. Please note all figures listed below are estimates.



Do you have questions? Download the PDF to see the answers to some of the frequently asked questions.



The filing of this application does not obligate the potential Franchisee to purchase or the Franchisor to sell a Franchise. Complete in full and do not use abbreviation.

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